As a wordsmith, whether through speaking or writing, it can be easy to let thoughts really slip through the cracks and go from a fledgling idea to something filed away in the vault. This is even truer when you get to be a part of an organization where you get to employ these ideas day in and day out.
If you follow along through my other social media outlets, you know that I did a little bit of hopping around in summer 2019. I went from working in coffee to running a specialty dessert shop, co-owned by a well-known (and fantastic) influencer and his innovative wife. But, something was missing. The opportunity was there, but my passion was truly for coffee. So I left. I went to a small coffee company to help develop roasting operations, and along the way, I noticed something: people didn’t know about coffee, and didn’t know where to start learning about it.
Out of that came an idea that had been lying dormant for years. I realized that I wanted to write a book about this widely consumed product, but gear it more towards people who had little or no access to the story and journey behind coffee. People rolled through our space daily who had no clue what happened with coffee before it entering the grinders, and I learned through more conversation that they knew little about how to make coffee at home.
If you search for coffee books on Amazon, you’ll see the likes of James Hoffmann, Scott Rao, Jonathan Morris, Maxwell Colonna-Dashwood, and Mark Pendergrast. All have fantastic writings on the science, history, and mathematics behind coffee and its needed components, but their main audience is primarily coffee-educated individuals who either work professionally in the industry or have a passion for being informed about coffee. And the books that coffee companies publish are hybrids between internal training manuals and sales pitches for their products. Somewhere in between lies the books like Brew and Craft Coffee: A Manual, which is almost exclusively how to make the coffee you’ve already purchased, still geared towards coffee-informed people. Where are the books that start you from point A instead of point J?
In July 2019, over the two weeks following July 4th, I sought out to write that kind of book. Taking everything I learned from working in the sourcing, roasting, training, and on-bar areas of coffee, I compiled what I knew and put pen to paper to create Coffee For Everyday Use, a book that makes coffee more accessible for the everyday drinker. From there, a social media community came forth through Instagram and Facebook, and I started building out a place where people can learn about coffee in simplified, understandable terms.
While I’m no longer at the small coffee company and I’m currently back where I started at Barista Parlor, the community has exploded. I’ve introduced a podcast, a YouTube channel, and even a (small) consulting arm with community- and business-focused initiatives.
And it’s only just beginning.
Soon, I’ll start sharing weekly blog posts continuing some of the conversations we’ve started on the podcast and on YouTube. Some things are more easily expressed when written, so it only makes sense to use this already-existent resource for that purpose.
I’ll be posting these written articles from a separate blog category, just to keep things organized properly. I’ll see you soon!